The Mobile Gaming Conference for User Acquisition & Ad Monetization
In an extremely competitive market, mobile game publishers and developers are continuously ramping up their UA and AdMon channels to drive game growth, retention, and engagement. But which strategies are leading the way?
Join us at Gamesforum Cyprus in 2026 and discover the latest advancements in the industry directly from leading publishers and monetization and growth experts.
Important Information
Gamesforum Cyprus will be proceeding as planned, in line with UK government official guidance. We are keeping a close watch on the situation and will post an update should anything change.
What's new for 2026?
User Acquisition
- Scale high-performing UA campaigns in 2026 using smarter creative strategies, tighter analytics, and AI-driven experimentation.
- Navigate rising costs, privacy shifts, and changing channels to keep acquisitions efficient and profitable.
- Master AI-powered creative workflows that speed up testing, unlock new audiences, and boost ROAS.
Ad Monetization
- Navigate the bidding era and discover how UX and ad quality drive success.
- Learn how to optimize ad strategies for global growth and untapped market opportunities.
- Learn how to elevate ad quality to ignite engagement, reduce churn, and unlock stronger monetization.
Product Monetization
- Master LiveOps strategies to drive engagement and retention in your games.
- Learn how to leverage D2C approaches to strengthen player relationships and revenue.
- Learn how AI-driven product features and growth tactics are redefining the mobile gaming landscape
Alternative Growth
- Learn how to drive sustainable organic growth to expand your player base.
- Discover how to leverage influencer marketing and community engagement to boost visibility and retention.
- Explore ASO strategies to maximize discoverability and growth.
2025 Key Takeaways
- Automation = Profitability: UA teams are cutting costs and scaling faster by automating everything — bidding, fraud detection, creative uploads, and product page optimisation.
- Rewarded Ads Need a Funnel: Rewarded campaigns only deliver ROI when paired with multi-step, well-timed engagement funnels — otherwise they’re just expensive, one-off incentives.
- Intrinsic Ads Are Rising: Non-interruptive, in-world branded placements are outperforming traditional formats, boosting reach and playtime without hurting satisfaction.
- Hybrid Monetization Works — If Teams Align: IAP + IAA models drive the strongest returns, but only when product and monetization work together to prevent cannibalisation and misread player intent.
- CPI Is Crashing — Diversification Is Survival: Studios are cutting dependence on App Store UA through lean pipelines, alternative stores, cross-platform builds, and LTV-focused strategies.
Who Attends?
Attendees
Companies
Speakers
Topic Areas
Gamesforum Cyprus was a truly dynamic and insightful event. The speaker lineup was top-notch, the networking opportunities were fantastic, and the topics discussed were incredibly relevant and timely for today's cross platform games landscape.
Gamesforum Cyprus was an incredible experience the perfect mix of valuable insights, great networking, and a truly welcoming atmosphere. As the CTO of Liolan, I walked away with actionable ideas and powerful connections that are already making a difference in our business. Can’t wait for the next one!
Gamesforum Cyprus was an incredible experience. The intimate setting fostered real connections and meaningful conversations—it felt like being among friends rather than just attendees. A great alternative to larger, more impersonal events. Looking forward to the next one!
KashKick is a global leader in performance-based user acquisition for mobile gaming, combining data-driven optimisation, behavioural analytics, and precise targeting to bring in high-value players who stick around.
Building on rapid growth in the U.S., and now accelerating internationally across the UK, Canada, and Australia, Kashkick continues to expand its footprint to global gaming advertisers. The company partners with top developers and publishers worldwide to drive sustained engagement, measurable growth, and in-app revenue.
Recently recognised as the 22nd fastest-growing company in the U.S. on the 2025 Inc. 5000 list, KashKick continues to redefine how gaming brands can acquire users who stay, play and pay.
Powered by KashKick’s technology, its parent company Besitos extends this innovation by giving businesses new ways to engage, reward and monetise their audiences through mobile gaming. With seamless API or iFrame integration, Besitos enables secure, AI-personalised gaming experiences that enhance user engagement, retention and revenue potential.
TyrAds delivers comprehensive unique user acquisition and monetization solutions for app advertisers and developers through our proprietary rewards platform, which connects with over 40 million monthly active users worldwide. Our platform is designed to support improved user retention, engagement, and return on ad spend (ROAS) for our partners.
We also provide apps and websites with effective tools to monetize via our rewards system, helping to increase key metrics such as average revenue per user (ARPU), lifetime value (LTV), and overall user engagement.
With a presence in more than 10 countries and a client portfolio of over 150 global partners — including Scopely, Huuuge Games, NetEase, Original Games, and My.Games — TyrAds works collaboratively to enable steady, sustainable growth.
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
AVOW is an award-winning, global app growth company specializing in mobile OEM advertising. Founded with the vision to revolutionize mobile OEM advertising, AVOW has rapidly emerged as an industry leader with more than 100 advertisers on their roster. Through its partnerships with 13 premium mobile OEMs and its proprietary tech AVOW Intelligence, the company provides access to over 1.5 billion daily active users and offers clients over 10 million monthly downloads.
Loomit is a smart ad monetization platform for mobile apps and games that automatically learns and optimizes how ads are requested, priced, and delivered. By adapting monetization to each user and session, it helps publishers maximize ARPDAU while improving the user experience.
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
BIGO Ads is a deep learning-based intelligent advertising platform powered by JOYY group (NASDAQ: JOYY), dedicated to becoming a global leader in one-stop advertising and monetization solutions. Leveraging full-stack AI capabilities, advanced oCPC and ROAS-based bidding models, and cutting-edge in-app bidding technology, BIGO Ads helping clients efficiently scale user acquisition and maximize game ad revenue.
As an official media partner of AppsFlyer, BIGO Ads is trusted by over 50,000 global partners, including top gaming studios such as iKame, Azur Games, BoomBit, Fugo Games, Lion Studios, and TapNation.
For over 25 years, PayPal has revolutionized global commerce with innovative experiences that make shopping, selling, and sending money simple, personalized, and secure. PayPal empowers consumers and businesses in nearly 200 markets to thrive in the global economy.
As the leading Google Certified Publishing Partner (GCPP) globally, we are recognized for our strong performance, operational excellence, and long-standing expertise in digital monetization. We are a trusted partner to more than 500 top-tier publishers worldwide, delivering measurable revenue growth across over 10,000 apps.
With more than 15 years of experience across Apps & Gaming, Web, and Video, we connect premium inventory with high-quality demand from Google alongside leading Open Bidders and DSPs from around the world, helping publishers maximize monetization while maintaining the highest standards of performance and transparency.
The Games Fund (TGF) is the leading gaming VC fund with offices in New York and Cyprus, investing in innovative early-stage games and game tech companies. TGF was founded by games industry veterans, holds the largest gaming portfolio in Eastern Europe and Cyprus, and is recognized as the #1 early-stage gaming investor in 2024.
Welcome to The Melanya Laz Podcast! 🎙️ Explore the world of gaming with exclusive interviews featuring industry leaders, innovators, and visionaries shaping the future of games. Plus, stay tuned for special promo codes for top gaming conferences!
Home of the Gamesforum events series and leading mobile game analysis. Discover everything you need to know about mobile games marketing and monetization.