Gamesforum Hamburg 2025 pulled no punches: to grow in today’s mobile market, studios must overhaul how they acquire, monetize, and retain players. From creative velocity to full-stack funnel design, the old playbook is done.

UA is now emotional, not just analytical. Matej Lancarić urged studios to kill underperforming ads fast and cycle new creatives weekly - or fall behind. Fingersoft’s Otto Simola made the case for embedded growth squads, where UA, ASO, and monetization sit inside the game team from day one.

Matej offers solutions to 'lazy creative iteration' in his UA presentation. Download the report for the full breakdown here.

Pixel Federation warned against porting mobile UA to web: build for the platform or miss your audience entirely. NOXGAMES showed how hybrid casual can drive both IAP and ad yield when designed for long-term retention, not just installs.

David Vykopal shows how they successfully transitioned to Hybrid-Causal. Download the report for the full breakdown here.

Offerwalls? Far from dead. RevU’s data shows they can outperform video by 650% - if deployed with strategy and segmentation. And with the Digital Markets Act unlocking off-platform payments, studios like DECA are building webshops that boost margins and control.

The message is clear: growth now lives at the intersection of speed, structure, and specificity.

All this and much more. The full report has detailed insights, proven tactics, and real-world case studies across UA, monetization, and LiveOps - from hypercasual to midcore, and soft launch to scaled success.