The Must-Attend Networking Conference for Mobile Games Growth and Monetization Professionals
Gamesforum San Francisco is the only dedicated F2P mobile games marketing and monetization event in the US. Over two days, senior leaders from the industry's biggest publishers share the strategies behind real growth, through presentations, case studies and panel discussions built for practitioners.
Key Takeaways
🔥 Rebuild Through Discipline
Treating LiveOps like a financial system, not a content queue, turns near-collapse into compounding returns.
đź’ŽÂ Design Economies for Retention
Ruthless iteration, deep sinks, and visual progress now form the backbone of long-term engagement.
🧠 Systems Thinking Wins the Meta
Link economy, psychology, and monetization to turn iteration into compounding growth built on operational efficiency.
2026 Speaker Preview
Phil Suh Vice President of Ad Monetization, ZyngaPhilSuhis the Vice President of Ad Monetization at Zynga, a wholly owned publishing label of Take-Two Interactive Software, Inc. In his role, Suh leadsteams that manage the company’s Ads business and provide platform products and services to its portfolio of game studios and advertisers. He previously was a Lead Product manager for Zynga’s studio developing Farmville mobile games.
With 10 years of experience in Ad Tech, Gaming, and Financial Products, Suh combines analytical rigor with a customer-focused mindset to drive innovation and growth across Ad Tech, Product, User Experience, and Monetization.
Suh holds a Masters’ degree from MIT and Harvard, and as a West Point graduate, also served as a US Army Signal officer in Germany and Iraq.
Joel White is a 24-year professional in the games industry and currently VP of Product for KingsIsle Entertainment.
I've worked in the Ad Mon industry for over 5 years now and in that time, we've all witnessed unprecedented change with widespread consolidation through M&A and evolution of the ad stack towards bidding. Having worked on some of the top grossing F2P mobile games, there's always the expectation of growth despite external circumstances. With my background in Economics and Statistics, it has led me to a highly data driven approach to Ad Mon with a huge emphasis placed on things like Segmentation to maximize the value of every single cohort within our games.
Who Attended?
Gamesforum had a ton of useful and interesting information from leaders in the gaming world. The event was well-organized and everyone was friendly.
I am grateful for attending Gamesforum. It was a busy day of learning and discussing the latest trends in product marketing, ASO, game analytics and user acquisition. It was also great meeting many fellow professionals from the Canada, America, and Ukraine.
I mean, well done guys. This was an absolute blast. Super memorable. The food was amazing too.
Once again the Gamesforum team reminded me why this is one of my favourite events of the year. The event brought together some of the sharpest minds of the mobile games monetization world.
Where experts come face to face with each other - the most in-depth talks between the people behind the large advertising budgets and revenues.
Gamesforum is really one of the best conferences where you can meet all the mobile gaming's finest. And talking to them can slingshot you to the universe of success.
RevU operates the industry's most advanced offerwall for games of all sizes and genres! Our secure SDK-less offerwall platform allows for quick and flexible integrations, and our unique lineup of direct demand generates the highest eCPMs in the industry on all mobile platforms. With a reach of millions of unique users, RevU also is a powerhouse for studios looking to acquire large amounts of new gamers while exceeding KPIs!
Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 60% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.
For more information, visit Launch, monetize, and scale with Xsolla tools and services
Prodege is one of the largest rewarded platforms in the world with 20 million monthly active users and over $2.2 Billion in rewards given to date. Prodege operates a consumer marketing and insights platform powered by our popular loyalty programs in over 70 markets. Whether you are a mobile game studio, developer, marketer, or agency, Prodege will help you acquire new players, increase revenue, and drive brand loyalty and product adoption. Join 200+ Studios that partner with Prodege to scale their user acquisition profitably and monetize their users with rewarded campaigns, surveys, and premium offers.
At SpinX.io, we build inventory that performs with purpose designed for brands who value transparency, quality, and results that last. Rooted in four core pillars - Transparency, Quality, Scale, and Control - our ecosystem empowers advertisers to grow with clarity and confidence.
Transparency means full visibility into every impression, click, and conversion. You always know where your traffic originates - no guesswork.
Quality defines our foundation. Our owned and operated gaming inventory connects brands to real, engaged users in premium, brand-safe environments; ensuring campaigns perform beyond vanity metrics.
Scale is our strength. As one of the top ad exchanges in the industry, SpinX operates on a fully in-house bidder and proprietary technology stack, purpose-built for speed, precision, and optimization. This gives brands access to global reach, direct publisher integrations, and exclusive in-game supply designed to drive measurable ROI.
And with Control, you decide how your campaigns run - manage bids, audiences, and delivery with real-time insights and dedicated account support.
At SpinX.io, we deliver clarity, consistency, and performance that lasts.
BLKBOX was built by a former Meta Ads auction expert as a unified platform where advertisers can Analyze, Ideate, Create, Test, and Scale.
Leverage AI and advanced automation to reduce your CPI by up to 30%, lower testing costs by 50%, increase production by 200%, and scale your ads profitably.
- Analyze and clone your competitors' top ads.
- Generate unlimited new ideas and data-driven iterations.
- Create AI-Powered video ads within minutes.
- Omni-channel testing to highlight winning ads within 48 hours.
- Scale winning ads using advanced automation and drive profitable ROAS.
A single platform for all your marketing needs!
Learn more at www.blkbox.ai
PubMatic (NASDAQ: PUBM) is the leading AI-powered ad tech company delivering digital advertising performance. Through an intelligent, unified platform that connects buyers, publishers, data partners, and commerce media networks, PubMatic delivers superior performance with greater transparency, control, and efficiency.
Since 2006, PubMatic has pioneered every major advance in programmatic advertising, from enabling the first OpenRTB transactions to embedding AI-driven optimization and privacy-focused innovation across its platform. With omnichannel scale, proven reliability, and a track record of continuous innovation, PubMatic is building a more intelligent, profitable, and sustainable open internet. Built to Connect. Powered to Perform.
Fluent helps mobile game studios acquire high-value players through exclusive audiences they can’t reach anywhere else. Unlock incremental users while maximizing ROAS, progression, and retention. With one buy, studios tap into both our Rewarded Marketplace and exclusive Commerce Media network for maximum impact.
RevX is a multichannel next-generation ML advertising solutions company built on the foundation of advanced data science, deep machine learning, and agentic AI. Our global teams help app marketers and brands navigate and optimize growth via new and repeat user conversions campaigns for lasting retention and LTV. We reach 90% of the world’s mobile users through predictive intelligence, real time automation and bidding, and full-funnel solutions across all screens to convert for leading advertisers via In-App, Connected TV, mWeb, Social Audience Networks and Google.
RTB House is a global company that provides state-of-the-art marketing technologies for top brands, agencies and game publishers worldwide. Its proprietary ad-buying engine is the first in the world to be powered entirely by Deep Learning algorithms, enabling advertisers to generate outstanding results and reach their goals at every stage of the funnel.
RevX is a multichannel next-generation ML advertising solutions company built on the foundation of advanced data science, deep machine learning, and agentic AI. Our global teams help app marketers and brands navigate and optimize growth via new and repeat user conversions campaigns for lasting retention and LTV. We reach 90% of the world’s mobile users through predictive intelligence, real time automation and bidding, and full-funnel solutions across all screens to convert for leading advertisers via In-App, Connected TV, mWeb, Social Audience Networks and Google.
MobileFuse is a premium advertising platform powered by a robust direct sales team, delivering top‑tier brand and agency demand across the largest publishers in the world through seamless omni‑screen executions
YouAppi is a leading mobile marketing platform empowering brands and app marketers to drive growth and re-engagement at scale. With a data-driven approach, YouAppi leverages advanced machine learning and real-time analytics to deliver personalized retargeting solutions across the entire customer lifecycle. Expanding beyond mobile, YouAppi also offers innovative Connected TV (CTV) advertising solutions, enabling brands to reach audiences on the big screen with impactful, data-driven campaigns. Recognized globally for its innovation and performance, YouAppi partners with top apps, publishers, and advertisers to optimize campaign performance and maximize ROI. From dynamic app retargeting to innovative in-app and CTV advertising, YouAppi offers a full-stack solution designed to meet the evolving needs of modern marketers.
Gummicube revolutionized mobile marketing in 2010 as the first App Store Optimization company. Our team of ASO experts deliver a turnkey solution combining proprietary ASO technology - DATACUBE and Splitcube - with hands-on execution to help apps achieve greater visibility, drive organic downloads and lower user acquisition costs. With 15+ years of experience, Gummicube is trusted by the world’s leading brands and most innovative startups.
Aarki helps app marketers acquire and retain high-value users with AI-driven bidding and real-time creative optimization, turning your ad spend into predictable, scalable growth.
Scrambly is a rewards-driven app discovery platform and user acquisition provider for app & game developers. By emphasizing deep user engagement, targeted segmentation, and content tailoring, Scrambly provides the necessary tools to amplify the growth and reach of your mobile products.
Discover your next growth engine on Snapchat. Our new App Power Pack provides you with more performance and measurement solutions, ad units and placements, and backend optimizations. The Snapchat audience is excited to discover new apps, download, and make in-app purchases. With our new platform advancements, connecting with this audience has never been easier.
Appier leverages AI to drive business decisions at its core. Its Ad Cloud uses machine learning to predict user lifetime value (LTV), optimize high-value user acquisition, and deliver predictable, outcome-driven marketing returns.
Discover more at www.appier.com.
Bigabid’s mission is to grow mobile brands with data-empowered AI technologies that predict, target, and retain the highest value users and drive impactful advertising campaigns supported by our data scientists and engineers.
Data Theorem is a leading provider of application security solutions, helping organizations protect mobile apps, APIs, and cloud services. Trusted by global brands, Data Theorem delivers automated vulnerability detection and protection to safeguard revenue, ensure compliance, and provide secure, high-quality user experiences across modern application.
Kochava Inc. is a real-time data solutions company offering leading omnichannel measurement, multi-touch attribution, modern MMM, and campaign management for data-driven brands and platforms. We empower advertisers and publishers to measure what matters and achieve privacy-durable growth tailored to your unique KPIs. Kochava’s growth stack gives you control with a single source of truth across your omnichannel media mix and all connected devices.
With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in the United States, the company has offices globally. For more information visit www.kochava.com. Follow Kochava on social media: Facebook, Twitter, and LinkedIn.
TyrAds delivers comprehensive unique user acquisition and monetization solutions for app advertisers and developers through our proprietary rewards platform, which connects with over 40 million monthly active users worldwide. Our platform is designed to support improved user retention, engagement, and return on ad spend (ROAS) for our partners.
We also provide apps and websites with effective tools to monetize via our rewards system, helping to increase key metrics such as average revenue per user (ARPU), lifetime value (LTV), and overall user engagement.
With a presence in more than 10 countries and a client portfolio of over 150 global partners — including Scopely, Huuuge Games, NetEase, Original Games, and My.Games — TyrAds works collaboratively to enable steady, sustainable growth.
Yango Ads provides advertising and app monetization tools based on AI technology to help businesses attract new customers and earn revenue.
For app owners, Yango Ads offers an extensive suite of products and solutions to grow, analyze, and monetize their apps globally. Carry out monetization yourself in our own advertising network or leave it to our experts. Finally, make informed data-backed decisions with Yango’s app analytics solution.
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