For years, LiveOps was viewed as a support function, a way to keep players checking in for daily rewards, complete a few tasks, and maintain engagement between content updates. Today, it's become something much bigger.

As player expectations evolve and competition for attention intensifies, LiveOps has shifted from a maintenance strategy to the very centre of game design. It's no longer just about retaining players; it's about shaping the entire player experience.

Ahead of her session at Gamesforum, Anastasiya Kara, Lead Product Manager at Rovio, shared her thoughts on how LiveOps has transformed, why the industry's approach to retention has fundamentally changed, and where it could be heading next.