2026 Barcelona Roundtables Agenda
- Barcelona Day One Roundtables & WorkshopsTuesday 10 February
- Barcelona Day Two Roundtables & WorkshopsWednesday 11 February
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Select a Theme
- Ad Monetization Roundtables & Workshops
- Alternative Growth Roundtables & Workshops
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12.00
Roundtable - Decisions that drive mobile ad revenue
Drawing from real-world experience across ad networks and DSPs, this roundtable discussion deep-dives into the practical decisions which meaningfully impact fill, CPMs and long-term monetization outcomes.
Pola Vayner, Ad Ops & Fraud Prevention SpecialistPola VaynerAd Ops & Fraud Prevention Specialist14.00
Roundtable - From Definitions to Action: Navigating Fraud in Mobile Gaming
Fraud in mobile gaming ranges from shady ad sources to player abuse. In this roundtable, we’ll explore Ad Fraud and End-user Abuse- what they are, how to spot them in your data, and why definitions matter. Through examples and group activities, you’ll learn to identify issues and take practical steps to fight fraud.
Eric Tournie, Ad Monetization, Team Lead, Tactile GamesEric TournieAd Monetization, Team LeadTactile GamesEric Tournie Product Manager at Tactile working on Ad Monetisation. I'm part of a wonderful team made of developers, QA testers and data scientists! Together with the Games Teams we design, implement and test ads within our games to generate revenue while ensuring the best possible UX in our titles.
Julia Gomez S-Giron, Product Manager, Ad Monetization, Tactile GamesJulia Gomez S-GironProduct Manager, Ad MonetizationTactile Games17.00
The Evolution of the Ad Monetisation Manager into Product Manager
The role of the ad monetisation manager is changing fast. Beyond optimising revenue, today’s ad monetisation experts are increasingly driving product strategy, user experience, and long-term engagement. In this roundtable, we’ll share experiences, challenges, and tips on making the transition from ad monetisation to product management. What skills translate naturally? Which ones need to be built? And how can we show the value of a product-driven approach to ad monetisation within our teams and studios?
Stella Zounta, UA Manager, GameDuell GmbHStella ZountaUA ManagerGameDuell GmbH12.00
Beyond Installs: Rethinking UA KPIs for 2026
Re-examine what makes for successful UA KPIs in 2026. Discuss retention-driven growth, profitability, and sustainable measurement beyond installs in mobile gaming.
Kevin Dosanjh, Marketing Director, Admiral MediaKevin DosanjhMarketing DirectorAdmiral Media14.00
Workshop - AI Creative Factory with Admiral Media
Showcasing an AI Creative Factory accelerating mobile game creative production, testing, and localization, with concrete methods used by app growth teams worldwide for scalable performance.
16.00
Roundtable - Sponsored by Zorka Agency
Malize Evans, Managing Director, The NerdiestMalize EvansManaging DirectorThe Nerdiest17.00
Workshop - Influencer & Creator Management
Explore influencer marketing strategies, creator management frameworks, and performance optimisation. WIth an emphasis on getting the most from your creators, understand techniques tailored specifically for mobile game marketing teams.
Select a Theme
- Product Monetisation Roundtables & Workshops
- User Acquisition Roundtables & Workshops
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11.30
Workshop - Stash Breakout Session
Check back for more information!
14.00
Roundtable - Driving Engagement with Narrative & Storytelling
An interactive discussion on applying cinematic storytelling inside gameplay to deepen emotional engagement, strengthen retention, and turn player progress into an ongoing narrative journey.
Ted Verani, VP of Global Business Development, WappierTed VeraniVP of Global Business DevelopmentWappierTed Verani is responsible for business development for wappier, a leader in monetization solutions for games.
Prior to joining wappier, Ted was VP of Business Development for Scientific Revenue, a pioneer of dynamic pricing for mobile games. For nearly 20 years, Ted has held leadership roles with innovative technology companies like modl.ai, Trilibis, Enpocket (Nokia) and Vodafone.
Ted holds a M.B.A. from the University of Southern California, and a B.A. in Economics and International Relations from University of California, Davis.
15.00
Workshop - Pricing in an Inflationary World
We live in an inflationary world that seems to be headed for greater uncertainty by threats of tariffs and war. How has inflation impacted game revenues? What can you do about it? Sharing real data from a Wappier case study, Ted will explore how mobile publishers can leverage pricing to protect revenue against inflation and region specficial economc uncertainty.
16.30
Roundtable - Live Ops Personalisation & Testing
Discuss latest breakthroughs and strategies in levelling up your live ops calendar. From effective segmentation and campaign personalisation to roadmap planning and feature messaging, explore how to maximise your content strategy.
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Antonio Rabanera, Head of UA , TinyBytesAntonio RabaneraHead of UATinyBytes10.00
Workshop - From Red Flags to Top Charts: Revamping Game & UA Strategy
Join an interactive workshop using TinyBytes as a case study, showing how indie studios can spot red and green flags, rethink product and economy design, and boost UA growth.
11.30
Roundtable - Sponsored by MAF
More information coming soon!
María de la Puente, Head of UA, FunCraftMaría de la PuenteHead of UAFunCraft14.00
Roundtable - Creative Testing with Limited Resources
Discuss creative testing from a small studio perspective. Explore practical approaches to improve creative strategy where resources are limited.
Eva Juretić, Founder, ClickBite ConsultingEva JuretićFounderClickBite Consulting15.00
Workshop - Learning to S.C.A.L.E: A Crash Course in User Acquisition for Indie Studios & First-Time UA Teams
Bringing user acquisition in-house or launching your first paid campaigns? This hands-on workshop walks you through the SCALE Method. A practical framework for setting up UA from scratch without costly mistakes. You'll learn Five critical stages:
- Spec: Event tracking infrastructure
- Create: Crafting messaging, creatives, and hooks that communicate value
- Activate: Campaign structure, platform selection, and testing framework
- Leverage: Scaling across channels and building sustainable systems
- Evaluate: Optimization cycles, setting realistic KPIs, and iteration strategies
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