Agenda
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Select a Theme
- Day One: User Acquisition
- Day Two: Ad Monetization
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08.00 - Registration Opens
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum08.55
Welcome to Gamesforum London 2025
Grab a coffee and settle in as we kick start Gamesforum London 2025!
John Wright, CEO, TurborillaJohn WrightCEOTurborillaI have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Ada Mockute Jaime, CMO, NordcurrentAda Mockute JaimeCMONordcurrent
Gonçalo Alemão Martins, VP of Marketing, BoombitGonçalo Alemão MartinsVP of MarketingBoombit
Michal Prokop Grno, CMO, Pixel FederationMichal Prokop GrnoCMOPixel Federation
Piyush Mishra, Group Director, UA & Growth, NazaraPiyush MishraGroup Director, UA & GrowthNazaraAn experienced Performance Marketing Leader with a proven record in user growth at scale. 7+ years of experience in User Acquisition & Growth Marketing, Product Marketing, Cross-Media planning, Offline Media, Brand Campaign Media strategy & Adtech. Ran marketing campaigns at Product Madness & Uber.
Mariam Ahmad, Head of Content, GamesforumMariam AhmadHead of ContentGamesforumMariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
09.00
Gamesforum Unfiltered: London Edition
Off the record, unrecorded, uncensored, join us as we kick off Gamesforum London with our Unfiltered panel.
The mobile game ecosystem remains turbulent, a series of rising costs, depreciating revenue and an increasingly competitive market leave growth managers innovating for incremental uplift.
Join our industry leaders as they dissect the state of the mobile games industry, providing their hot takes, annoyances and advice on how to locate pockets of growth.
Ilayda Bayari, VP of Business Development, EMEA, XsollaIlayda BayariVP of Business Development, EMEAXsollaIlayda Bayari is Xsolla's VP BD for the EMEA region, where she successfully manages the development of strategic partnerships throughout the region. After completing a Master's degree in International Business and Marketing in the United States, Ilayda began her career at Google, where she developed an interest in the digital sector.
Since returning to Istanbul in 2017, she has been able to continue developing her career in various facets, ranging from marketing, sales, business development, and managing strategic partnerships for several global companies. With over five years of experience in the ad tech and gaming industries, Ilayda is eager to support the EMEA gaming ecosystem and create new opportunities for developers and publishers.
Sponsored by
Xsolla is a global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, and cities around the world, Xsolla supports major gaming titles like Valve, Twitch, Roblox, Epic Games, Take-Two, KRAFTON, Nexters, NetEase, Playstudios, Playrix, miHoYo, and more.
10.00
Seizing the Mobile Market Shift: Why Act Now
What do game developers want in 2025? To own the DTC experience from start to finish from ad unit to download and in-game purchases. Whether you are a mobile game or a pc game, creating a shop experience gives developers and studios to the opportunity to engage with players and drive real results.
Regulations have continuously changed and will be updating in Europe and other regions in the future to provide access and opportunity for game developers to deliver true DTC experiences for users.
Learn the best practices to take advantage of the new regulations and opportunities for PC, mobile and web games to acquire new users, create more value and higher LTV, and build a successful business which generates more profitable growth.
Filip Angelovski, Head of UA, CrazyLabsFilip AngelovskiHead of UACrazyLabs10.30
Diversifying UA and Creative impact at Crazy Labs
This presentation explores strategies for scaling growth by diversifying user acquisition channels and reducing reliance on a single network. It emphasizes the importance of structured creative testing, showing how success is driven by creative diversity and the development of strong, tailored assets. The session also highlights the role of AI tools in accelerating the generation of hooks and iterations, making creative success more systematic and repeatable.
11.00 - Morning Networking BreakSpencer Wilcox, Founder, Everybody EatsSpencer WilcoxFounderEverybody EatsSponsored by
We help marketers measure marketing ROI by product, channel, campaign, target audience, etc. so they can reallocate and improve it by 20-40%. We sell Marketing Mix Modelling (MMM) at a super affordable $30k and deliver findings in just 1-3 months. Our MMM can provide guidance for your brand marketing and overall investment while your performance marketing continues to optimize content and user journeys at the conversion end of the funnel. Off the back of this analysis, we also help you make considerable improvements to sales and inventory forecasting accuracy.
11.30
Measuring Brand Marketing's UA & Engagement ROI
Performance marketing is dialed in to optimize end of funnel for UA. What ROI measurement is in place for brand marketing's UA and engagement contribution? For that matter, do we have visibility of Performance Marketing's longer term impact on brand and on retention?
This chat will discuss how geo-segmented Marketing Mix Modelling can work alongside Performance Marketing to measure big picture ROI by channel, by campaign, by target audience, etc. and help you get a 20-40% ROI lift on your brand marketing investment.
Eva Juretić, Founder, ClickBite ConsultingEva JuretićFounderClickBite Consulting11.50
Creative Testing Frameworks for AI Generated Assets: Testing on Mass
AI levelled the playing field for creative capacity, affording smaller studios the opportunity to efficiently generate high quality assets. However, this opportunity comes with a volume challenge.
Join as we explore testing frameworks to help you swiftly test high volumes of assets and truly unlock the power of IA in creative processes.
Zeynep Tasoz Cataner , Senior Marketing Creative Director, ZyngaZeynep Tasoz CatanerSenior Marketing Creative DirectorZyngaZeynep is the Senior Marketing Creative Director at Zynga, leading high-performing creative teams across EMEA. With over 20 years of experience, she crafts compelling narratives and strategies driving business growth. Her deep understanding of consumer behaviour, combined with a passion for data-driven insights and team empowerment, fuel her enthusiasm for the industry.
Linkedin: https://www.linkedin.com/in/zeyneptasoz/
Haley Uyrus, Marketing Creative Lead, RovioHaley UyrusMarketing Creative LeadRovio
Johannes Lang, Creative Marketing Consultant, TacticTenJohannes LangCreative Marketing ConsultantTacticTen
Bahadir Sirkecioğlu, Senior Performance Marketing Manager, Tactile GamesBahadir SirkecioğluSenior Performance Marketing ManagerTactile GamesI am a User Acquisition and Performance Marketing expert with 8+ years in mobile gaming. Currently driving growth for Tactile Games, I leverage data insights, innovative testing, and high-impact creatives in UA ads to achieve measurable success and engage global audiences.
Glib Platonov, CEO, Outloud GamesGlib PlatonovCEOOutloud GamesGlib has more than 12 years of experience in the gaming industry both on Mobile and PC/Console markets. Currently leading Outloud Games as CEO, data-driven developer and publisher of Idle/Tycoon games for mobile with 10M+ installs, and Co-founder of Doghowl Games, PC/console developer of AA games.
Kathy Patton, Creative LeaderKathy PattonCreative LeaderCreative leader with 20+ years driving marketing for global brands and top gaming companies including Big Fish Games, Pocket Gems, and Disney. Expert in UA testing frameworks and ad creative optimization, delivering scalable campaigns that grow audiences, extend lifecycles, and maximize ROI while mentoring teams and shaping long-term brand strategy.
12.15
Needle in a Haystack: Ideation, Testing, Playables & Creative Success for 2026
Moving beyond the benefits of AI, establishing an effective creative framework is pivotal of UA campaign and game success in 2025.
From working with product on ideation to efficient testing frameworks, finetuning playable production to learning from internal and competitor winning assets join our panel as they share their best practices in designing creative processes to ensure success in 2026.
13.00 - Networking Lunch
Jami Wardman, COO, Lab CaveJami WardmanCOOLab CaveJami Wardman has been in the Gaming Industry for 13 years. She started in Business Development, which gave her the opportunity to speak with a lot of people in the industry and hear about their frustrations. As COO of Lab Cave, she has strived towards working efficiently and ensuring her teams are supported.
Eva Juretić, Founder, ClickBite ConsultingEva JuretićFounderClickBite Consulting
André Miraldo, Marketing Lead, Infinity GamesAndré MiraldoMarketing LeadInfinity Games
Gamze Çakilci, UA Manager, Product MadnessGamze ÇakilciUA ManagerProduct MadnessGamze Çakilci (UA (Growth) Manager, Product Madness) is a growth-driving force in mobile gaming. She crafts acquisition strategies and creative campaigns that captivate players and elevate retention. With a strong background across global markets, Gamze blends data-driven performance with gaming passion to fuel studios’ long-term success.
Diego Perez Valverde, Head of Key Account Management, PIA AdvertisingDiego Perez ValverdeHead of Key Account ManagementPIA AdvertisingDiego Perez Valverde is a results-driven strategist specializing in user acquisition and growth strategies for mobile apps and brands. With over 10 years of experience in the mobile industry, he represents PIA Advertising, a full-funnel agency based in Germany, where he drives innovative strategies using in-house technology and mobile-first solutions to boost performance and elevate brand experiences.
14.00
Shifting KPIs: UA for Retention
Shifting KPIs: UA for Retention
UA is not getting easier, costs are rising, the market is more saturated, and ROI is changing. Publishers must now look beyond DAU and focus increasingly on retention and player LTV in the interest of sustainable growth.
Sharing expertise from both the marketing and product sides join our panel as they explore best practices in pursuing long-term retention through UA, the renewed importance of LTV and advice on working with game teams to maximise player potential.
Jacki Vause, CEO, DimosoJacki VauseCEODimosoJacki Vause is the Founder and CEO of Dimoso PR and Co-Founder of Global One Communications. She is one of the UK’s female tech PR pioneers and has worked in publishing and public relations for over 25 years. Named as one of PCR’s top 30 women in mobile, Jacki created Dimoso, an integrated digital marketing and PR agency specialising in mobile games and technology. Jacki has vast experience as a proven tech entrepreneur, with more than 9 companies under her belt, and wears the crown of business leader, mentor, Grit Daily author, and PR communications savant. Jacki’s experience encompasses leading entertainment companies such as BBC, Channel 4, Disney, and Angry Birds; expertly managing major consumer brands including Mazuma, Apple, GE, AT&T, and Panasonic; and successfully growing gaming giants like Rovio and Gismart. Managing traditional and digital, mobile, and social communications strategies for these brands, Jacki’s experience with startups and scaleups is extensive and invaluable.
Igor Karev, CEO, Founder, Tatem GamesIgor KarevCEO, FounderTatem Games
Tanner Hanson, CEO, RevUTanner HansonCEORevUTanner Hanson is the CEO of RevU, where he is responsible for the business’ growth, product, and account management. He joined RevU in 2022 to transform the business into a multi-platform solution for publishers and advertisers.
Prior to RevU, Tanner led US account management across advertisers and publishers at ironSource (now part of Unity Technologies), overseeing both ad network and offerwall clients. He started his mobile career after a post-college stint in retail on the agency side, running app campaigns for clients including Square, Eventbrite, and Meta. Tanner is Bay Area born and raised, currently based in San Francisco.
Monika Raszowska, Driector of Sales, Gaming, KashKickMonika RaszowskaDriector of Sales, GamingKashKickDirector of Sales at KashKick. Part of the revenue team driving KashKick growth and building partnerships with mobile game publishers.
Vincent Tessier, Chief Marketing Officer, 52 EntertainmentVincent TessierChief Marketing Officer52 EntertainmentVincent Tessier is a mobile advertising and adtech expert with over 15 years of experience at various companies such as Unity, MoPub, adsquare or AOL. Currently Head of Gaming for Sourcepoint, a leading provider of consent management software for ad-supported mobile apps, Vincent was recently head of Unity Ads Monetization for EMEA. Vincent is an active participant in the mobile community with Appdays conference, MobileDrinks networking events, blog & awards ceremonies.
Ben Edwards-Daem, Account Executive, ProdegeBen Edwards-DaemAccount ExecutiveProdege14.45
Rewarded UA that Retains: Choosing Channels & Optimising the Journey
Explore how leading growth teams are leveraging rewarded user acquisition to drive high-quality installs, reworking campaign structure optimised for retention and fighting through the noice to test and identify the right fit for their games. Combining experience from the advertisers and networks, expect to hear best practices in defining your rewarded UA campaigns.
15.30 - Afternoon Netowrking Break
Shayan Amiri, Senior Economy Designer - Product, Trailmix GamesShayan AmiriSenior Economy Designer - ProductTrailmix Games
André Birnfeld, Head of Growth, Half Moon StudiosAndré BirnfeldHead of GrowthHalf Moon Studios
Alexander Ruban, Marketing ExpertAlexander RubanMarketing Expert
Michal Bubernik, Head of Marketing, Pixel FederationMichal BubernikHead of MarketingPixel FederationBest known as the Tuna of the gaming industry, Michal is Head of Marketing in Pixel Federation, ambassador of fair and honest communication. More than 7 years in the Gaming Industry, more than 20 years doing marketing. Main responsibility and mission is leading the team with care.
16.00
Fireside Chat: Marketing Strategy & Team Leadership for 2026
With the pursuit of retention and a turbulent UA landscape fostering innovation within marketing teams is essential. Creating structures in which new networks, concepts and tools can be tested efficiently. Sharing their expertise running growth and marketing operations, join our panellists as they share their insights from publishers big and small on fostering excellence in UA teams.
Julie Tonna, UA Specialist & iOS Expert, NeoAdsJulie TonnaUA Specialist & iOS ExpertNeoAdsJulie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
16.30
Apple Game Store, iOS 26 & Algorithm Changes
An early look at the latest iOS 26 updates and the launch of Apple’s new Game Store, the implications for ASO, featuring and discoverability for mobile games marketers and opportunities to drive further organic growth.
Matej Jurcak, Growth Partnerships, Pixel FederationMatej JurcakGrowth PartnershipsPixel FederationMatej Jurcak is a seasoned mobile games professional responsible for handling growth partnerships at TrainStation 2 and Diggy's Adventure publisher Pixel Federation. Matej's expertise focuses on business development, UA, ASO and organic growth strategies.
16.55
ASO Hero - Profesh World tour!
A look at the aftermath of the changes in ASO announced in 2025, ASO hero style, use cases included.
Daksha Sharma, Platform & Publishing Partnerships, KRAFTONDaksha SharmaPlatform & Publishing PartnershipsKRAFTON
Tobias Edl, VP of BD, 4CreatorsTobias EdlVP of BD4Creators
Matteo Posanzini, Senior Product Marketing Manager, Stillfront GroupMatteo PosanziniSenior Product Marketing ManagerStillfront GroupJulie Tonna, UA Specialist & iOS Expert, NeoAdsJulie TonnaUA Specialist & iOS ExpertNeoAdsJulie is a User Acquisition specialist and consultant with over 7 years of experience in the Ad Tech industry, focusing on scaling mobile apps and games. Having worked at industry leaders like Apple (Search Ads) and ironSource (now Unity), she has supported top global gaming companies in EMEIA to grow their apps profitably. Today, she consults as a freelancer, leveraging her expertise in data-driven growth strategies and App Store optimisations.
17.20
Roots of Sustainable Growth: Organic by Design
Despite a number of incredible successful launches in recent years, evergreen titles still top the charts and reap the rewards of organic traffic. So, how can marketing teams find organic growth in 2026?
Exploring harnessing ASO and organics to boost growth potential, the importance of narrative and working with games teams and a user journey centric approach to marketing our panel will share their advice on developing successful organic growth strategies for 2026.
18.00 - Networking Drinks -
08.00 - Networking Coffee MorningJosh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum
08.55
Welcome Back to Gamesforum London!
Vadym Syvolap, Game Director, PlariumVadym SyvolapGame DirectorPlariumStudied computer science at the Kharkiv National University of Radioelectronics, Ukraine. I was a founder of the XGD Indie Game Developers conference in Ukraine. Also, multiple times, I was on the jury on different Game Jams and Indie Cups. Working for 13+ years on a f2p games. For the last 9 years, I have worked in Plarium, starting as a project manager, rapidly switching to a game design position, and then forming a Game Design Department as a GD Lead. I am currently working as a Game Director on the action shooter game Mech Arena.
Thomas Huxter, Director, RaptorPRThomas HuxterDirectorRaptorPR
Teodora Petkova, Senior Product Manager, MidokiTeodora PetkovaSenior Product ManagerMidokiTeodora is a Product Manager for the award-winning mobile game Knighthood from Midoki, a Sumo Group studio. With a degree in Game Development and experience in QA, she has been living and breathing Product and Live Ops previously at Supersolid and DECA Games.
Chloe Cave, Head of Growth, NeonChloe CaveHead of GrowthNeonChloe is a 17‑year mobile ad‑tech sales and revenue leader who has driven growth at Opera Mediaworks, InMobi, Criteo, LoopMe, Fiksu, and Adverty. Now Head of Growth at Neon, she owns pipeline and P&L for a roster of top‑grossing game studios, pairing UA‑monetization know‑how with data‑driven payment strategies that lift ARPU and margin. Her team delivers double‑digit YoY expansion while advising executives at studios of all sizes on global payment and webshop tactics. A builder of high‑performance teams and C‑level partnerships, Chloe turns market signals into GTM campaigns and product feedback loops, making her a strategic ally for studios chasing scale and margin.
Ilayda Bayari, VP of Business Development, EMEA, XsollaIlayda BayariVP of Business Development, EMEAXsollaIlayda Bayari is Xsolla's VP BD for the EMEA region, where she successfully manages the development of strategic partnerships throughout the region. After completing a Master's degree in International Business and Marketing in the United States, Ilayda began her career at Google, where she developed an interest in the digital sector.
Since returning to Istanbul in 2017, she has been able to continue developing her career in various facets, ranging from marketing, sales, business development, and managing strategic partnerships for several global companies. With over five years of experience in the ad tech and gaming industries, Ilayda is eager to support the EMEA gaming ecosystem and create new opportunities for developers and publishers.
09.00
Leveraging Webstores to Drive Retention & Revenue KPIs
Rounding off Gamesforum London our webstore panel will dive deep on the importance of leveraging third party stores to bolster game revenue, as well as improve retention and the player experience with personalised models. Sharing their experience integrating webstores, our panellists will explore how to best communicate out of game experiences with players and how personalisation and value exchanges can improve both player experiences and your revenue streams.
Jonathan WInters, CMO, Snowprint StudiosJonathan WIntersCMOSnowprint StudiosJonathan Winters is an accomplished marketing professional with over nine years of experience in the mobile games industry. He is currently serving as the Chief Marketing Officer at Snowprint Studios, where he brings his expertise to grow their award-winning tactical RPG Warhammer 40,000: Tacticus. Prior to joining Snowprint Studios, Jonathan worked at Miniclip, where he established and led the Performance Marketing division. Under his leadership, the team was responsible for delivering exceptional results by driving user acquisition, optimizing creatives, engaging influencers to boost the global expansion of key titles such as 8 Ball Pool.
Sponsored by
Stash is the leading platform for growing direct-to-consumer revenue in games. Our low-friction, highly rewarding webshops increase D2C adoption by creating loyalty, engagement, and community among players. Setting Stash apart is our real-time offer syncing, deeply integrated loyalty and rewards programs, and custom-built UI that mirrors the in-game experience. Founded by Twitch co-founder Justin Kan, former Zynga executive Robin Chan, and ex-Googler Dan Borstelmann, building best-in-class gaming products is in our DNA.
10.00
Casestudy: Driving Retention & Revenue with Personalised Webstore Experiences
More information coming soon...
11.00 - Morning Networking Break
Orly Tsesis, Senior Director of Ad Monetization, Activision Blizzard KingOrly TsesisSenior Director of Ad MonetizationActivision Blizzard King
Bruno Balistrieri, Senior Ad Monetization Analyst, KwaleeBruno BalistrieriSenior Ad Monetization AnalystKwaleeWith over seven years in ad monetization, I bring extensive expertise in optimizing ad strategies for mobile games. Having spent four years at Fanatee and three at Kwalee, I specialize in innovative approaches to ad flow and user engagement, consistently enhancing monetization outcomes across diverse audiences.
Akshit Desaii, Monetisation & Strategy Consultant | Fractional CBDOAkshit DesaiiMonetisation & Strategy Consultant | Fractional CBDO
Camille Labat, Head of Account Management, EMEA & APAC, LoopMeCamille LabatHead of Account Management, EMEA & APACLoopMe
Sid Vikram, Sr. Strategic Growth Manager, MolocoSid VikramSr. Strategic Growth ManagerMoloco11.30
Divide & Conquer: Informing Ad Mon Strategy with Data & Segmentation
It is no longer enough to show ads and expect the revenue to flow in. Ad monetization has changed; it is now a fine art that requires a deeply analytical and product centric approach to achieve true revenue potential.
This panel look at the art of ad monetization for 2026. Focusing on the importance of audience segmentation and an understanding of user behaviour to inform ad monetization strategy.
Damjan Kačar, Ad Monetization Specialist, GameBiz ConsultingDamjan KačarAd Monetization SpecialistGameBiz Consulting12.30
How can you Bolster Ad Mon Strategy with AI
Presenting and expanding on his research into whether AI will replace Ad Monetization managers (TLDR it is impressive but still a way off) Damjan form GameBiz Consulting share his latest insights on how to bolster ad monetization with AI as a partner. Join Damjan as he share real use cases on finding pockets of ad revenue, leveraging AI to optimise performance and better inform ad ops.
13.30 - Networking Lunch
Sameer Sharma, Head of Data & Growth, EMEA, GoogleSameer SharmaHead of Data & Growth, EMEAGoogleMariam Ahmad, Head of Content, GamesforumMariam AhmadHead of ContentGamesforumMariam recently joined Gamesforum as Head of Content, having previously worked at Exchangewire as editorial lead. With a keen interest in ad tech, Mariam’s area of interest also includes ad monetisation, UA, curation, and more. Previously, she also hosted the Madtech Podcast, which featured a range of industry leaders and visionaries, ranging from Paramount to Uber and Microsoft.
Jessica Tye, Regulatory Projects Manager, Advertising Standards AuthorityJessica TyeRegulatory Projects ManagerAdvertising Standards AuthorityA leader who innovates and gets things done, loves new challenges and variety. As Investigations Manager I played a key role in shifting the department from a primarily reactive approach to undertaking project casework, delivering rulings on strategically important issues and increasing our impact. In my current role as Regulatory Projects Manager I am continuing that innovation, leading on developing the ASA’s approach to project and proactive work, from horizon scanning and intelligence assessment to project management. I have run the ASA’s Scam Ad Alert system for five years, launching a world first partnership with major social media and ad platforms to share intelligence about scam ads online.
Inês Rendas, Brand Avertising & Ad Ops Manager, MiniclipInês RendasBrand Avertising & Ad Ops ManagerMiniclip
Alex Yerukhimovich, General Manager, AppHarbrAlex YerukhimovichGeneral ManagerAppHarbr14.00
Ad Quality: Ad Ops, Regulations & Technology
Moving beyond whether ad quality is good or bad, join us for a conversation on the state of mobile gaming advertising standards and the perceptions of how mobile gaming operates to other verticals of entertainment.
Covering the ad ops, regulatory and technology being explored to ensure control of the quality of ad inventory being shown in your games.
Sharon Shamir, Ad Monetization Manager, SciPlaySharon ShamirAd Monetization ManagerSciPlayI’m Sharon, Ad Monetization Manager at Sciplay. I manage all the ad Monetization activity and partnerships for our IAA studio. I have now been working in the gaming industry for over 3 years, previously working at Ironsource/ Unity.
Sylvain Etard, Associate Director of Growth, Tilting PointSylvain EtardAssociate Director of GrowthTilting PointDigital Marketer specialized in the mobile gaming industry, with experience in Hyper Casual, Casual and Mid Core games.
Dilpesh Parmar, Ad Tech Investor & AdvisorDilpesh ParmarAd Tech Investor & Advisor
Alexis Rosa, Monetization Manager, 52 EntertainmentAlexis RosaMonetization Manager52 Entertainment
Maria Andriyenko, BD Director - Europe, PangleMaria AndriyenkoBD Director - EuropePangle15.15
The Gamesforum Ad Monetization Panel
The Gamesforum Ad Monetization Panel
The return of the Gamesforum Ad Monetization Panel to London will see panellists break down the day-to-day of ad monetization managers. Covering the mediation landscape, the ongoing impacts of the end of waterfalls and logic placements for 2026 expect actionable insights on achieving incremental growth with you ad revenue.
16.00 - Afternoon Networking Break
Miloš Radovanović, Head of Growth, DRESTMiloš RadovanovićHead of GrowthDREST
Alex Holder, VP of Brand Partnerships, DRESTAlex HolderVP of Brand PartnershipsDREST16.30
Scaling Growth Through Brand Partnerships: Lessons from Luxury x Gaming
In this session, DREST’s Head of Growth and VP of Brand explore how strategic collaborations with over 300 luxury fashion brands have fueled revenue, acquisition, and retention. They’ll share insights on the opportunities and challenges of building authentic, mutually beneficial partnerships between gaming and brands, and how DREST continuously evolves its platform to protect and scale these relationships. Discover how aligning with leading luxury names can unlock sustainable growth for both sides.
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum
Jón Fjörnir Thoroddsen, CEO, Kalahari StudiosJón Fjörnir ThoroddsenCEOKalahari StudiosJón F. Thoroddsen is CEO of Kalahari Studio, a boutique game development company. With a strong background in finance and startups, he combines business expertise with a creative approach to building games and teams—always with a focus on innovation. He has led multiple ventures across tech and entertainment.
17.00
Revenue Diversification & Hybrid Monetisation
Join us as we round off our ad monetization track, exploring the changing nature of mobile game monetisation. Diving deep on hybrid monetisation and revenue diversification, this panel will explore how innovative publishers and new studios are mixing up their monetisation models, identifying and pursuing untapped pockets of revenue potential.
17.30 - End of Gamesforum London!
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.