Agenda
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Select a Theme
- Acquisition Track
- Monetization Track
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08.00 - Networking Breakfast
Josh Vowles, Head of Product, GamesforumJosh VowlesHead of ProductGamesforum08.55
Welcome to Gamesforum Vietnam | Chào đón khách mời tới diễn đàn Gamesforum Việt Nam
Chào đón khách mời tới diễn đàn Gamesforum Việt Nam
John Wright, CEO, TurborillaJohn WrightCEOTurborillaI have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.
Ömer Yakabagi, Founder, GamigionÖmer YakabagiFounderGamigion
Jennifer Vu, CEO, GamegeekJennifer VuCEOGamegeek
Johnny Phan, Operations Director SEA, XsollaJohnny PhanOperations Director SEAXsolla09.00
Gamesforum Unfiltered: Vietnam Edition
Kicking off Gamesforum Vietnam join industry experts from across the globe as they explore the greatest challenges in F2P mobile gaming and opportunities coming from the fastest mobile gaming scene, Vietnam. From UA and Ad Monetization to launches and product roadmaps, this panel is completely off-the-record, unrecorded and uncensored. Don't miss out!
Orhun Mert Simsek, CMO & Co-founder, APPSOrhun Mert SimsekCMO & Co-founderAPPS09.50
The Scaling Studio: A Playbook for Growth
Vietnam is the growth region of the gaming industry, finding incredible downloads and revenue in new titles whether they are hypercasual or midcore. A few years ago Turkey found itself in a similar position. Join Orhun from APPS who helped build and scale one of the top Turkish gaming studios. Orhun will share his advice and expertise on scaling your teams and revenue.
10.15
Keynote Presentation by Google
10.40 - Morning Networking Break11.10John Wright, CEO, TurborillaJohn WrightCEOTurborillaI have recently joined Turborilla as CEO.
My most recent role was steering Kwalee's mobile games to new heights, my focus lies in advancing game monetization and online marketing strategies. With a rich background in the AdTech and gaming industries, our team has successfully expanded the user base and optimised game performance on a global scale.
Transitioning from finance to gaming has equipped me with a unique perspective, enhancing our approach to B2B marketing and web content. As a board member and advisor, I am committed to fostering innovative partnerships and guiding developers to create captivating gaming experiences that resonate with players around the world.11.10
Retention is the New UA
UA costs are rising, the market is saturated and privacy challenges prevail. Teams must now look beyond DAU and focus on LTV and retention to achieve longterm, sustainable growth. Join John Wright CEO of Turborilla (ex-Unity, Kwalee) as he shares his insights on achieving growth in 2026.
Assaf Litwak, Vietnam Team Lead, INSEA, UnityAssaf LitwakVietnam Team Lead, INSEAUnityExperienced account manager with hands-on experience for both UA and Ad Monetization, focusing on Hyper Casual games. Over the past 2 years he has been working with the Vietnam gaming community, helping local developers and publishers to grow with Unity.
Sponsored by
Unity is the world’s leading platform for creating and growing interactive, real-time 3D ("RT3D") content and experiences. Our comprehensive set of software and AI solutions supports content creators of all sizes through the entire development lifecycle as they build, run, and grow immersive, real-time 2D and 3D content and experiences for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. For more information, visit Unity.com.
11.35
One Ecosystem, Multiple Growth Engines
Check back for more information!
12.00 - Networking Lunch
David Westerman Ferreira, UA Lead, Twin Harbour InteractiveDavid Westerman FerreiraUA LeadTwin Harbour Interactive13.00
Creative Iteration & Testing: Finding your Golden Creative
Finding a creative winner is one thing, making it work long-term is another challenge. David from Twin Harbour Studios (formerly Bytro) has iterated on the same creative since 2019, finding continued success in iteration and testing of this golden asset.
Vladislav Ladizhenski, Head of Growth, SundayVladislav LadizhenskiHead of GrowthSunday13.25
Informed Ads: Player Specific Creative Targetting
Explore Sundays work targetting different audience and user types using different triggers. This session will explore how you can best optimise you creative targetting, and make the most of your UA budget with well informed ad strategies.
Eric Keen, Head of Analytics, SupersolidEric KeenHead of AnalyticsSupersolidEric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
13.50
Chose your Champion: Rewarded Network Testing
Rewarded UA continues to thrive, but not every platform will be right for your game. The team at Supersolid have spent the last 10 months testing numerous networks, taking Cook & Merge from $50k to $500k and redefining UA spend.
Sponsored by
Almedia is the next generation, gamified promotion platform delivering maximum value to both advertiser and consumers. Our goal is boosting our customers' user acquisition, revenue and branding sustainably and safely by attracting and motivating high quality users to consume offers, surveys or ads through our products.
14.15
Sponsored Presentation by Almedia
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15.05 - Afternoon Networking Break
Taewon Yun, SVP & Head of Game Strategy, NCSOFTTaewon YunSVP & Head of Game StrategyNCSOFT
Anel Ceman, SVP of Mobile Casual Games, NCSOFTAnel CemanSVP of Mobile Casual GamesNCSOFT16.00
GTM & Game Strategy for 2026
Upon joining NCSOFT, Taewon was tasked with overhauling game strategy, identifying and executing new routes to grow mobile games that will scale. Join Taewon as he shares his work experimenting with the NCSOFT library and developing new growth strategies for 2026
Alain Xalabarde, Studio Lead, GimicaAlain XalabardeStudio LeadGimica16.30
East Meets West: Acquisition, Retention & Monetisation for Western Audiences
Localisation goes beyond translation, it requires an undersanding of audience behaviour, culture and events. Join Alain as he shares his experience marketing and monetising Western audiences. Building on his recent work looking at APAC markets, Alain will share his guide to looking from East to West.
Ömer Yakabagi, Founder, GamigionÖmer YakabagiFounderGamigionVladislav Ladizhenski, Head of Growth, SundayVladislav LadizhenskiHead of GrowthSundayEric Keen, Head of Analytics, SupersolidEric KeenHead of AnalyticsSupersolidEric Keen is Head of Analytics at London based Studio Supersolid. He helps drive strategy around User Acquisition, Ad Monetization & Product with a focus on their latest title - Cook & Merge.
17.00
The Future of Mobile F2P UA
Vietnam is pillar of downloads in 2025, while other regions are struggling. So what does the future of UA look like to those in Vietnam, and other hubs in Cyprus and Turkey as well as those in wider Europe and the US? Join our panel as they explore the next era of UA, debating rewarded versus retention, creative strategies, costs and the right channels and so much more.
11.15
Felix Braberg, Ad Monetization Consultant & Co-Founder, two & a half gamersFelix BrabergAd Monetization Consultant & Co-Foundertwo & a half gamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
11.15
Ad Monetization for 2026
An Ad Monetization superstar and podcast champion, join us Felix Braberg from two and a half gamers as he shares his best practices in finetuning ad monetization for 2026. From audience segmentation and ad placements to chosing the right networks and balancing IAPs and ads.
Sponsored by
Moloco’s goal is to make the digital economy more equitable and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through battle-tested prediction models. Moloco was founded in 2013 by a team of former Google machine learning engineers. Its headquarters in Redwood City, Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore.
11.40
Sponsored Presentation by Moloco
Check back for more information!
12.00 - Networking Lunch
Jakub Remiar, F2P Games Consultant & Co-founder, two & a half gamersJakub RemiarF2P Games Consultant & Co-foundertwo & a half gamers13.00
Hybrid Monetization: Designing F2P & Hybrid
IAP strategy is becoming increasingly aggressive, with eCPMs still on a low post-COVID. So how are treams reworking their games, making the most of both AD and IAP revenue? Join another podcast champion with Jakub from two & a half gamers as he explores designing hybrid, placements, bundles and tailoring game play to optimise revenue potential.
Felix Braberg, Ad Monetization Consultant & Co-Founder, two & a half gamersFelix BrabergAd Monetization Consultant & Co-Foundertwo & a half gamersFelix is a mobile ad monetization specialist who helps mobile games reach their maximum ad revenue potential. In his 6 years in mobile gaming Felix has worked for DSPs, Ad Networks and Gaming Studios and helped over 35 mobile games earn more than $100 million in ad revenue. https://www.linkedin.com/in/felix-braberg-7a732b51/
Orhun Mert Simsek, CMO & Co-founder, APPSOrhun Mert SimsekCMO & Co-founderAPPS
Slava Taraskin, VP of Business Development, LoopMeSlava TaraskinVP of Business DevelopmentLoopMe13.25
Audience Segmentation & Ads Personalization
This panel look at the art of ad monetization for 2026. Focusing on combining the creative and analytical, optimising placements and audience segmentation to find incremental ad revenue.
Tomer Joseph, Driector of Economies & Analytics, PlaytikaTomer JosephDriector of Economies & AnalyticsPlaytika14.15
Balancing the Game Economy
Understanding your revenue potential is both a fine art and scientific experiment, it requires a deep understanding of players and balancing of the game economy. Join Tomer as he share his experience with Playtika breaking and rebuilding game economies to optimise revenue potential, whether ads, IAPs or subscriptions.
Mia Nguyễn, VN Lead, PangleMia NguyễnVN LeadPangleSponsored by
Pangle is the ad network of TikTok for Business, enabling app developers and publishers of all categories to grow user base and maximize revenue through in-app ads. Pangle's diverse network of global apps also makes it easy for advertisers to reach engaged audiences in global emerging markets via automated, high-performing campaigns that drive real business results.
14.40
Unlocking Revenue Potential: Use Cases of Pangle App Open Ads Across Diverse App Genres
See how you can unlock untapped revenue potential via Pangle App Open Ads. With real case studies and data understand how other studios tapped into new earnings leveraging Pangle.
15.05 - Afternoon Networking Break
Elizaveta Savenkova, CBDO, ZiMADElizaveta SavenkovaCBDOZiMAD16.00
Past, Present & Future: A Look at Store Relations & 3rd Party Presence
Apple and Google no longer hold all the cards, new players like Epic, Huawei, and Amazon are offering real alternatives with better deals and more freedom for developers. But with greater choice comes greater complexity. Take a look at the shifting store ecosystem, how developers can take control of discovery, and what it all means for monetization and growth in the years ahead.
Jukka Hilvonen, Product Marketing Consultant, NaavikJukka HilvonenProduct Marketing ConsultantNaavik16.25
A Comprehensive Guide to D2C
Following Apple vs Epic, and with Google vs Epic looming, understanding the D2C space, how to properly identify the right partner and maximise revenue potential beyond just opening a webstore remains an unkown for most. Jukka has dedicated time to producing a definitive guide to get started with D2C and make the most of your liberated IAP revenue.
Sponsored by
Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together and continually make new resources available to creators.
Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and have helped over 1500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.
16.50
Sponsored Presentation by Xsolla
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Elizaveta Savenkova, CBDO, ZiMADElizaveta SavenkovaCBDOZiMADJakub Remiar, F2P Games Consultant & Co-founder, two & a half gamersJakub RemiarF2P Games Consultant & Co-foundertwo & a half gamers17.15
The Future of Mobile Game Monetization
Understand how you can level up your monetization strategy, maximize revenue potential and drive retention focused growth. Exploring and challenging each others takes, experts will break open the conversation about the future of F2P game monetization. From Ads to IAPs, webstores to IP collaborations.
Home of the Gamesforum events series, Mobilize & Monetize podcast, leading mobile game analysis and more about the world of mobile games marketing and monetization.
