Select a Theme

• Room One
• Room Two

• 08.00 - Badge Pickup & Welcome Breakfast
  08.55

  Welcome to Gamesforum Hamburg 2026

  

  Josh Vowles, Head of Product, Gamesforum

  

  Josh Vowles

  Head of Product

  Gamesforum

  + View details

  08.55

  Welcome to Gamesforum Hamburg 2026

  09.00

  Gamesforum Unfiltered: Hamburg Edition 2026

  

  Christoph Sachsenhausen, Co-Founder & Co-Managing Director, Sunday

  

  Christoph Sachsenhausen

  Co-Founder & Co-Managing Director

  Sunday

  

  Alexey Gusev, Head of Growth, Softgames

  

  Alexey Gusev

  Head of Growth

  Softgames

  

  Jochen Gary, CMO, Stillfront Group

  

  Jochen Gary

  CMO

  Stillfront Group

  

  Tatiana Kondratyeva, CEO & Co-Founder , PlayPack

  

  Tatiana Kondratyeva

  CEO & Co-Founder

  PlayPack

  + View details

  09.00

  Gamesforum Unfiltered: Hamburg Edition 2026

  Rising costs, increased competition, smaller margins have dominated the last few years. These challenges haven't changed but 2026 feels different. More optimistic. Join our experts for an uncensored look at mobile game growth, offering their off-the-record takes, challenges and hopes for Q4 & 5.

  10.00

  Keynote Presentation by Xsolla

  + View details

  Sponsored by
  

  

  Xsolla is a global commerce company that builds and provides all the things developers need to launch, grow, and monetize video games. Headquartered in Los Angeles, California, the company supports studios of every size, from indie to AAA, with solutions across direct-to-consumer commerce, intelligent payments, entertainment-based IP, and player engagement products. Xsolla helps developers fund, distribute, market, and monetize their games at scale. Trusted by more than 60% of the top 100 highest-grossing games, Xsolla operates as the merchant of record across 200+ geographies with access to over 1,000+ local payment methods worldwide. Grounded in a deep belief in the future of gaming, Xsolla is resolute in bringing opportunities together and unlocking growth for creators everywhere.

  For more information, visit Launch, monetize, and scale with Xsolla tools and services

  Visit website

  10.00

  Keynote Presentation by Xsolla

  10.30

  The 30-Hour Workweek for Mobile Publishers: AI Automations Saving Mid-sized Teams 10+ Hours Weekly

  

  Sven Jürgens, App Growth Consultant & Advisor

  

  Sven Jürgens

  App Growth Consultant & Advisor

  + View details

  10.30

  The 30-Hour Workweek for Mobile Publishers: AI Automations Saving Mid-sized Teams 10+ Hours Weekly

  Discover how n8n workflows, Claude API integrations, and no-code AI tools automate competitor tracking, creative briefing, and campaign reporting. Real implementations from publishers managing $1M-$10M ARR without hiring engineers.

  11.00

  Growth by Design: Marketability Across Launch, Legacy & Alternate Distribution

  

  Josh Vowles, Head of Product, Gamesforum

  

  Josh Vowles

  Head of Product

  Gamesforum

  

  Minwoo Lee, Game Lead, Supercell

  

  Minwoo Lee

  Game Lead

  Supercell

  

  Jeannie Odreman, VP of Marketing & Publishing, Gamigo Group

  

  Jeannie Odreman

  VP of Marketing & Publishing

  Gamigo Group

  

  Dennis Brigelius, Creative Game Leader

  

  Dennis Brigelius

  Creative Game Leader

  + View details

  11.00

  Growth by Design: Marketability Across Launch, Legacy & Alternate Distribution

  Designing games for growth from day one. This panel explores building marketable titles across new and legacy games, and adapting to emerging distribution channels including Netflix Games, H5, and web platforms.

  12.00 - Networking Lunch
  13.00

  Retention is a Team Sport: How Unico Studio Aligned UA and Product

  

  Onuralp Çakır, UA Manager, Unico Studio

  

  Onuralp Çakır

  UA Manager

  Unico Studio

  + View details

  13.00

  Retention is a Team Sport: How Unico Studio Aligned UA and Product

  Retention doesn't live in one team. At Unico Studio, we built a cross-functional operating model that united UA and product around shared goals. Here's how we did it.

  Unlocking CTV for Casual Games: New Channels for Scalable Growth

  + View details

  Unlocking CTV for Casual Games: New Channels for Scalable Growth

  CTV is emerging as a powerful UA channel. This session explores practical use cases for casual games, from creative strategies to measurement approaches that drive scalable, high-quality user acquisition.

  14.00

  Cheat Code for LTV Growth: Reward All Users, Not Just New Ones

  

  Hajar Noreddine, VP of BD, ZBD

  

  Hajar Noreddine

  VP of BD

  ZBD

  

  Álvaro Zorrilla, Head oF Growth, GAMEE

  

  Álvaro Zorrilla

  Head oF Growth

  GAMEE

  + View details

  Sponsored by
  

  

  ZBD is a leader in payments innovation, pushing the boundaries of how we move money across the internet. Within gaming, ZBD has made a name for itself by powering instant real-money player rewards for partners ranging from indies like Fumb Games to giants like Square Enix. Game studios use ZBD’s rewards tech and payments APIs to reap massive retention boosts, while gamers use the ZBD app to get a simple and fun way to earn, spend, play and interact.

  Visit website

  14.00

  Cheat Code for LTV Growth: Reward All Users, Not Just New Ones

  Rewarded play is evolving in 2026. Studios can now engage their entire user base with real-money rewards, not just a fraction of new installs. The result is a fully native in-game experience, customizable for any user segment, that drives retention and ultimately boosts LTV. In this session, learn how embedded rewards unlock growth, backed by real performance data and lessons learned from a panel of experts.

  15.00 - Afternoon Networking Break
  15.30

  Leveraging User Behaviour to Increase D2C Share

  

  Oliver Lindahl, Strategist & Behavioural Scientist, Sagely

  

  Oliver Lindahl

  Strategist & Behavioural Scientist

  Sagely

  + View details

  15.30

  Leveraging User Behaviour to Increase D2C Share

  How to leverage behavioural science and psychology to increase DTC share, improve monetization via offer, bundling and product presentation on the webshop.

  16.00

  Pricing in an Inflationary World

  

  Ted Verani, VP of Global Business Development, Wappier

  

  Ted Verani

  VP of Global Business Development

  Wappier

  Ted Verani is responsible for business development for wappier, a leader in monetization solutions for games.

  Prior to joining wappier, Ted was VP of Business Development for Scientific Revenue, a pioneer of dynamic pricing for mobile games. For nearly 20 years, Ted has held leadership roles with innovative technology companies like modl.ai, Trilibis, Enpocket (Nokia) and Vodafone.

  Ted holds a M.B.A. from the University of Southern California, and a B.A. in Economics and International Relations from University of California, Davis. 

  + View details

  16.00

  Pricing in an Inflationary World

  We live in an inflationary world with uncertainty growing via tariffs and geo-political events. How does inflation impact game revenues?  What can you do about it? Explore how localized IAP pricing can maximize revenue and hear analysis from Wappier on how pricing changes impacted revenue during inflationary times.on and economic uncertainty.

  16.30

  D2C Strategy in Midcore Games

  

  Oliver Lindahl, Strategist & Behavioural Scientist, Sagely

  

  Oliver Lindahl

  Strategist & Behavioural Scientist

  Sagely

  

  Pedro Alvim, Marketing Lead, Supercell

  

  Pedro Alvim

  Marketing Lead

  Supercell

  + View details

  16.30

  D2C Strategy in Midcore Games

  Understand concrete strategies in elevating your webstore. From player messaging and store optimisation to unlocking new monetisation opportunities, and building trust in seamless out-of-game purchase experiences.

  17.30 - Networking Drinks
• 12.00 - Networking Lunch
  13.00

  What's Next in LiveOps?

  

  Solomon Ruiz-Lichter, Founder, Dual Pulse Advisory

  

  Solomon Ruiz-Lichter

  Founder

  Dual Pulse Advisory

  + View details

  13.00

  What's Next in LiveOps?

  Explore the shift toward agentic systems, where AI-driven automation powers real-time personalisation, optimisation, and scalable player engagement strategies.

  13.30

  Rethinking Retention in Midcore Mobile Games

  + View details

  13.30

  Rethinking Retention in Midcore Mobile Games

  Explore strategies to improve long-term engagement through LiveOps, progression design, and systems that keep players invested beyond early gameplay loops.

  14.00

  The LiveOps Playbook for Midcore Titles

  

  Chris Goße, Game Lead, DECA Games

  

  Chris Goße

  Game Lead

  DECA Games

  

  Solomon Ruiz-Lichter, Founder, Dual Pulse Advisory

  

  Solomon Ruiz-Lichter

  Founder

  Dual Pulse Advisory

  + View details

  14.00

  The LiveOps Playbook for Midcore Titles

  Hear real case studies in driving midcore LiveOps value with real strategies to improve engagement, retention, and player LTV through smarter LiveOps design.

  15.00 - Afternoon Networking Break
  15.30

  Restructuring Creative Strategy for Volume & Testing

  

  Luisa Berlinicke, Creative Strategist, Twin Harbour Interactive

  

  Luisa Berlinicke

  Creative Strategist

  Twin Harbour Interactive

  + View details

  15.30

  Restructuring Creative Strategy for Volume & Testing

  UA teams hitting creative plateaus usually look at output first. This session shows how routing structure and ambiguity absorption can define your real ceiling, and how to fix it.

  16.00

  AI-Powered Creative Strategies: The Future of Mobile Game Marketing

  + View details

  16.00

  AI-Powered Creative Strategies: The Future of Mobile Game Marketing

  AI is reshaping creative marketing for mobile games. This session breaks down how teams use AI to scale production, iterate faster, and optimise performance through smarter testing and personalised creatives.

  16.30

  Marrying the Art & Analytical: Data Driven Creative Startegies

  

  Johannes Lang, Creative Marketing Consultant, TacticTen

  

  Johannes Lang

  Creative Marketing Consultant

  TacticTen

  

  Jukka Hilvonen, Director of Growth, Metamoki

  

  Jukka Hilvonen

  Director of Growth

  Metamoki

  

  Terra Clarke Olsen, Head of Growth, Tactile Games

  

  Terra Clarke Olsen

  Head of Growth

  Tactile Games

  

  Livia Antal, Creative Marketing Manager, Youda Games, Playtika

  

  Livia Antal

  Creative Marketing Manager

  Youda Games, Playtika

  + View details

  16.30

  Marrying the Art & Analytical: Data Driven Creative Startegies

  Examines data-driven creative strategies, aligning art and analytics to improve engagement, optimise campaigns, and drive stronger results in mobile games.

  17.30 - Networking Drinks