2026 Gamesforum Hamburg Roundtables
Day One (9th June)
Emerald Room
Sapphire Room
The Cost of Bad Ad Quality: Discussion about User Experience & Store Conversion
1:00pm
Bad ads frustrate players and tank store conversion. We’ll discuss balancing user experience with ad quality to protect retention, data integrity, and your title’s visibility within app store algorithms.
- Otto Simola, Head of Player Acquisition & Monetisation, Fingersoft
Copycats & Cross-border Challenges II: Litigating Imitation in Mobile Gaming
1:00pm
Join gaming law expert Prof. Dr. Christian Rauda as he explores Germany’s mobile gaming copyright rulings, key trends one year on, challenges of global regulation, and strategic insights into cross-border litigation shaping the future of mobile gaming.
- Prof. Dr. Christian Rauda, Partner, Artana Law
Black Box or Control Room: How Publishers Really Manage Ad Monetization
2:00pm
Every publisher has an ad stack. But how many actually control it? Between mediation platforms calling the shots, networks asking for more data, fraud eating 30–40% of impressions, and players churning from bad ads - the gap between what publishers think they manage and what's really happening is wider than ever. This roundtable is a space to be honest about it.
- Katerina Maliaran, Head of Ad Monetization, Burny Games
2:00pm
Explore growth beyond traditional UA and IAP. We’ll discuss leveraging strategic IP partnerships, brand awareness, and merchandise to build diverse revenue streams and lasting fan loyalty in today’s gaming market.
- Stefano Accossato, CBDO, TutoTOONS
Maximising Ad Revenue: How to Tap into Brand Demand and Optimise Your Mediation Setup
3:30pm
Are traditional performance networks stalling your growth? Discover how modernising your mediation setup and tapping into premium brand demand unlocks stable, high-value revenue. Master the strategies needed to scale your business and reduce churn with high-quality inventory.
- Paolo Patatu, VP, Business Development, International, Magnite
- Quincy Williams, Business Development, EMEA, CloudX
What to Do When Nothing is Working?
3:30pm
A practical triage workshop for when UA stalls. Learn how to diagnose what’s broken, what to stop, and what to fix first.
- Alexey Gusev, Head of Growth, Softgames
Ad Fraud in Mobile Gaming 101
4:30pm
Identify, prevent and respond to ad fraud, while protecting campaign performance, improving attribution accuracy, and maintaining sustainable UA growth.
- Pola Vayner, Ad Fraud Specialist
Can Agentic AI Replace UA Managers?
4:30pm
We’re reviewing the status of Agentic AI in UA to identify service functions being swallowed by automation and what’s left. What are the consequences?
- Sebastian Ludemann, UA & Marketing Consultant
Day Two (10th June)
Emerald Room
Sapphire Room
Managing Creative Capacity in a Crowded Market
1:00pm
Explore strategies for scaling creative production, avoiding burnout, maintaining performance quality, and standing out in an increasingly saturated mobile market.
- Johannes Lang, Creative Marketing Consultant, TacticTen
Building your Data Platform: A Practical Guide for Growing Game Studios
1:00pm
How to build a modern data platform for your studio: practical steps, right tool choices, and lessons from real gaming projects.
- Rouven Pampus, Data Consultant
Expanding from App Stores to the Web Browser
2:00pm
We'll discuss sidestepping competitive mobile UA auctions, identifying the right ad networks to kickstart your web growth strategy, and merchant of record economics versus store cuts.
- Jeremy Widowson, Head of Growth, Rovio Corporation
Retention is an Architecture Problem, Not a Messaging Problem
2:00pm
How to build lifecycle systems that respond to user behavior in real time, using behavioral triggers, real-time data, and architecture that compounds retention and drives incremental revenue impact.
- Vernesa Ćutuk, CRM & Retention Consultant
From ‘Nice Idea’ to Soft Launch: How UA is Involved in New Game Creation
3:30pm
Discuss how UA teams shape new game creation through market validation, audience insights, creative testing, and early go-to-market strategy decisions.
- Darina Guseva, Senior UA Manager, Kolibri Games
From West to East: From Europe to China
3:30pm
Hear and navigate the challenges and opportunities of expanding mobile games from Europe into China, including localisation, partnerships, regulation, and player preferences.
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